Fashion is all about how we look, what we wear and how we carry things. In today’s world, everyone wants to look trending and fashionable and for this most, they spend money on clothes, accessories, sandals, etc.
But do we know that the fashion industry is the second-largest pollutant industry that harming the environment? Yes, it’s true; this billion-dollar industry is responsible for global greenhouse gas emission and uses more energy than international flights and shipping. It also faces criticism for waste and pollution. Therefore to reduce carbon footprint and other problems, H&M- a Swedish multinational clothing-retail company has taken an incentive for renting clothes.
According to the Business of fashion, the company is testing its clothing rental service at its flagship store in Stockholm with its loyalty members. Its company head said that “We have a huge belief in rental, but we still want to test and learn quite a lot and do tweak changes”.
Conditions for renting clothes
Presently, H&M started the program on a limited scale and for limited members. They implement certain conditions for renting clothes by its loyalty members such as
- The member will have a total of 50 clothes ensembles to pick from for $37.
- One member can rent only three articles/clothes at a time
How this renting program is beneficial for people and the environment?
H&M is known for its variety of clothes and good personalized experience. Just think if such a good brand offers stylish clothes on rent at a low price then you easily pick one piece every week and look beautiful and smart and you don’t even need to make closet space to stuff all of your new clothes.
This incentive changes your look and saves the environment a lot. It controls greenhouse gas emissions and also saves energy.