EARNING MONEY AND GAINING FOLLOWERS
Everyone wants to earn a source of income and earning it by doing what you like is one of the ways that TikTok is offering where you can turn what you love into a full-time business by following the right marketing metrics and targeting the right audience. With its success everyone is shifting their focus to understanding how to make money and gain followers on it.
To prove the global popularity TikTok has gained this Image via Sensor Tower clearly shows how the global downloads have been increasing drastically over time.
Through Tiktok people are not only doing what they love but are also giving their audience an insight into who they are making it more personalized.
Below are 9 tips and tricks to keep in mind which when followed will not only result in engagement and help you earn money but also help you create a brand of your own by becoming a TikTok Influencer.
- BE UNIQUE
- KNOW YOUR AUDIENCE
- KNOW YOUR COMPETITORS
- BE CONSISTENT AND PERSISTENT
- CREATE AND USE STRONG HASHTAGS
- ENGAGING WITH AUDIENCE
- PROMOTE YOUR VIDEOS
- BRAND ENDORSEMENTS
- HOW TO INCREASE LIKES AND FOLLOWERS
But before that a little insight into how it works..
When a video is uploaded on TikTok it is circulated among some users with the videos which are going viral. Then the algorithm calculates the number of hours watched, viewed, liked or shared depending on which if the engagement is high it will be circulated among more people.
As it starts getting circulated you become more popular and gain a lot of following leading you to even earn money through it.
Below, I will be sharing a few tips on how to earn money on TikTok and become an influencer.
1. BE UNIQUE
You need to be unique and authentic to stand out from the rest. Create something that defines you and your style. Even if it is not that unique make sure it has an element of you, that helps the audience to connect or relate to you.
You have to give the audience a reason to follow you and choose you among a billion users on Tiktok.
2. KNOW YOUR AUDIENCE
You must know the audience you are serving to. You can understand this by going into the insights and seeing which are the most liked videos by your audience.
Try asking yourself questions like –
- Why are they seeing those videos?
- What should I offer the audience?
- What do they get if they see my videos?
- Who will watch it?
- Who is my target audience?
If you start asking these questions to yourself you will get answers to why you are creating, what you are creating.
3. KNOW YOUR COMPETITORS
Once you are on the app, you need to understand there is a lot of competition and to stand out it requires persistence, consistency and the will to create unique content.
But along with all this, you also need to be aware of your competitors. Educate yourself about them by understanding what content they are posting and taking inspiration from them.
That doesn’t mean replicating the content they are posting but taking some guidance from it.
A QUICK TIP
Try to find the whitespace which means trying to locate through what your competitors are not doing or offering and then present that to your audience.
4. BE CONSISTENT AND PERSISTENT
You need to be consistent in posting. Set a time when you want to post and make sure you post at that time so that the audience also understands and waits for it.
Select a time by understanding when the engagement on your account is maximum and then use that time to post so that, maximum likes and shares can happen.
You can also breakthrough the regular content by posting something about your life, likes, or dislikes making it more personal and giving your audience an insight into who you are at a deeper level!
5. CREATE AND USE STRONG HASHTAGS
Hashtags is another key trick to gain followers on Tiktok which works really well and can play a big role in circulating your videos to the masses on the platform.
Search through the most used hashtags and TikTok will also tell you the most trending hashtags which you can incorporate in your content to make it famous and attract attention.
6. ENGAGING WITH AUDIENCE
Engagement is very important for making a base on TikTok. The more you interact with the audience the better it gets.
Do live sessions or a questionnaire round to ask the audience what they like and what they want to see more.
Post the content that they want to see so that they know that the user is listening and adhering to their views that will help to generate true, loyal followers on your page.
Give them insight into your life and make them feel connected!
7. PROMOTE YOUR VIDEOS
Promotion and Cross-Promotion are another ways to broaden your scale of engagement.
Attach a link of your TikTok profile to your other profiles be it LinkedIn, Twitter, Facebook or if you feel those profiles are doing well then attach a link of them in your TikTok videos.
The more you promote, the more will the awareness and engagement increase.
8. BRAND ENDORSEMENTS
Once you have established your base and gained a reasonable number of followers that can range from thousands to millions the brands will start approaching you.
The higher the engagement rate, the better the conversion rates for the advertisement.
You can also approach brands with proposals to collaborate with them once you have a strong voice and authentic following.
9. HOW TO INCREASE LIKES AND FOLLOWERS
Few quick keyways are –
Engage in duets with others– This involves adding some reaction of your own to an already existing video by replying to them through a video and contributing to it. So you reply to the video by a video of your own which is in-tune to that video.
Do the challenges– There are soo many interesting challenges on the platform from dance to makeup to food and much more. You being a part of such challenges can help in creating new, exciting, and snackable content.
While doing these challenges you can also collaborate with other fellow influencers that can add on more value to your page as well as their page.
Engage in trending hashtags, revert to comments, ensure to interact with your community on the platform.
Apart from this for more ideas, keep checking the daily trending videos, hashtags, challenges, and keep a tab of the new stuff your competitors are creating.